STAFF PRODUCT DESIGNER | HUMAN‑CENTERED DESIGN
I’m a product designer bringing human‑centered design and systems thinking to complex problems. I’m most energized by designing intuitive, elegant experiences for emerging technology.
SELECTED WORK
Guided the design direction for Southwest’s loyalty program, reimagining how travelers discover, join, and stay engaged, and aligning executives on its next evolution.
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Co-led design from discovery workshops to a service blueprint for gamified NFT rewards inside Albertsons’ Just for U app, forecast at $148M–$426M in first-year incremental spend.
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Led a service design framework of personas, journeys, and blueprints that maps small-business needs to Visa’s products, services, and partnerships.
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Set the visual direction across the enrollment app and checkout terminal, using high-fidelity concepts and testing to align executives and partners.
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Led visual design for an app that let guests build a personal itinerary for each event, with schedules and Visa Experiences tailored to them.
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Defined the visual language for an industry-first dashboard, giving Apple one consistent way to review material disclosures across its global supply chain.
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VISA · RFID SHOPPING
Rethinking checkout-free retail with RFID
Exploring the path from picking an item to paying for it, without a checkout line. Full case study coming soon.
Case study coming soon